Marina Ramirez
Marina Ramirez, the owner and President of Assisting Hands Palm Beach, brings over twenty years of professional experience in finance, marketing, and customer service across national and multinational organizations. Her career has been driven by an unwavering commitment to exceptional quality and service.
Marina’s journey into the home care industry was profoundly influenced by her personal experiences. After her mother passed away, Marina and her sisters became primary caregivers for their father, who had been diagnosed with Alzheimer’s disease. Concurrently, she witnessed her mother-in-law’s prolonged struggle to care for her husband, who suffered from Parkinson’s. These experiences highlighted the critical need for quality in-home care for the elderly, inspiring Marina to establish Assisting Hands Palm Beach.
An active leader in the Palm Beach community, Marina has been a dedicated member of the West Palm Beach Rotary Club for many years and now serves on its board. Her personal and professional encounters with Alzheimer’s disease have fueled her involvement as a chair member of the Alzheimer’s Walk for three consecutive years. Additionally, she is an active member of the Hispanic Chamber and currently chairs its Healthcare Committee.
Fluent in both Spanish and English, Marina holds a BA from Georgetown University and an MBA from the University of California, Berkeley. She enjoys reading, gardening, traveling, and cherishing the simple joys of life with her husband and daughter.
Jorge Pesquera
With over forty years of executive leadership in the tourism industry, Jorge Pesquera brings a wealth of experience to his current role as a Partner at Assisting Hands, a home care agency founded by his wife, Marina. Jorge’s distinguished career includes a 17-year tenure as President/CEO of Discover the Palm Beaches, where he significantly contributed to the region’s tourism growth. Before that, he held prominent positions as the head of the Aruba Hotel and Tourism Association for four years and the Puerto Rico Convention Bureau for twelve years, where he played a pivotal role in advancing both destinations as premier travel spots.
Jorge’s transition into the caregiving sector was inspired by his personal experiences caring for his parents and grandparents. This profound connection to caregiving led him to join Assisting Hands, where he now serves as a part-time partner, actively involved in the day-to-day operations of the agency. Jorge’s extensive leadership background and personal dedication to caregiving uniquely position him to contribute to the agency’s mission of providing compassionate and professional home care services.
Hector Rodriguez
Hector Rodriguez joins Assisting Hands as the new Business Development Manager, bringing 25 years of extensive sales and marketing experience. Hector’s career has been distinguished by his success in the television industry, where he crafted and executed impactful marketing campaigns for a diverse client base across several TV stations. His strategic vision and innovative approach have consistently driven growth and enhanced brand visibility for his clients.
At Assisting Hands, Hector leverages his deep expertise to foster business development, focusing on expanding the agency’s reach and ensuring that more families in need of home care services are aware of the compassionate and professional support available. His role is deeply personal, shaped by his own experience caring for his elder uncle in West Palm Beach. This firsthand understanding of the challenges and rewards of caregiving fuels Hector’s commitment to enhancing the lives of clients and their families.
Hector’s blend of professional acumen and personal insight uniquely positions him to drive the growth and success of Assisting Hands. His dedication to excellence and genuine empathy ensure that the agency continues to provide exceptional care to those in need.
Marlien Fraga
Marlien Fraga, our dedicated Nursing Supervisor at Assisting Hands, brings extensive experience from both hospital settings and home health care. From a young age, Marlien was fascinated by the health field, a passion that deepened when she helped care for her father during his battle with cancer. This personal experience fueled her commitment to providing compassionate and skilled nursing care.
Known for her generosity, quick wit, and wide smile, Marlien has a unique ability to make those around her feel at ease. Her leadership ensures that our clients receive the highest quality care, reflecting her deep empathy and professional expertise. Marlien’s dedication and warm personality make her an invaluable member of our team, enhancing the lives of those we serve every day.
Carly Johnson
Carly serves as the Client Relationship Coordinator at Assisting Hands, bringing a diverse background and a passion for helping people to her role. Carly graduated from California State University, Sacramento with a BS in Graphic Design and a minor in Photography. Her professional journey has spanned a variety of industries including fitness gyms, the NBA, a Hearing Aid Company and a personal concierge business. This eclectic experience has equipped her with a unique skill set that includes attention to detail, creativity and empathy.
Carly’s dedication to fostering meaningful relationships with clients and their families is central to her role at Assisting Hands. Her empathetic nature and commitment to providing exceptional service ensures that every client feels valued and supported. Carly’s passion for helping people is matched by her love for the outdoors and spending quality time with her family.
Having relocated from Northern California, Carly has called South Florida home for over a decade. Her warm personality, coupled with her professional expertise, makes her an integral part of the Assisting Hands team where she continues to enhance the quality of care and support for our clients.
Rose Idrogo
Rose, our Home Care Coordinator at Assisting Hands, has been an invaluable part of our team for close to a decade. Originally from Peru, Rose infuses her love for food, music, the outdoors, and culture into her work, creating a vibrant and nurturing environment for both caregivers and clients.
Rose’s extensive home care experience and disciplined approach ensure the professional caregivers she supervises maintain the highest standards of care. Her unwavering compassion and commitment to our senior clients distinguish her in the field, making her a trusted and respected leader. Rose’s dedication to enhancing the quality of life for our clients is evident in her daily interactions and meticulous coordination.
With a deep appreciation for cultural richness and a heart full of empathy, Rose Idrogo continues to be a cornerstone of our organization, exemplifying the values and mission of Assisting Hands.
